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Why we had to back Normative — the world’s first carbon accounting engine

2150 co-leads Series A of Normative to accelerate climate action across the Urban Stack and the economy at large

Normative CEO Kristian Rönn explaining carbon accounting basics to Bloomberg’s audience
  1. A truly purpose driven team and ultra high integrity team that could be defining this new sector and wouldn’t be going for the easy short term but unsustainable business model of brokering low quality carbon offsets.
  2. A transparent and compliance focused data approach emphasising Scope 3 emissions (most competitors offer a black box of “AI”) based on global carbon accounting standards with the the Greenhouse Gas Protocol at the centre.
  3. A platform strategy and mindset focused on building a scalable open technology infrastructure that can orchestrate and mobilise a wider ecosystem and bake carbon accounting technology into the financial tech stack of any size of company and type industry.



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2150 is a venture capital firm investing in technology companies that seek to sustainably reimagine and reshape the urban environment.